About Us

Women who choose to cover or dress modestly have always been on the back foot when it comes to accessing stylish clothing solutions. Launched in March 2021, Dinara is a brand born out of the need to tackle this very shortfall within the fashion industry. We aim to design clothes that do not ask modest dressers to compromise on either comfort or style. Dinara pieces are backed with a strong intention to offer our customers quality, modesty and wearability. All our products are proudly designed, sourced and stitched in Pakistan!

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 A note from the founder

As a modest dressing individual growing up in Scotland and Pakistan, I always struggled to find western clothing that suited my coverage criteria. There was just nothing there for me at mainstream retailers. The increasing recognition that women with similar clothing needs felt uncatered for led me to set up Dinara. Having completed my undergraduate from LUMS followed by a graduate degree in Entrepreneurship and Innovation at QMUL, I have since been set on executing my vision. I strongly believe that modest dressing women have just as much right to look and feel great without having to compromise on modesty. That is why I am committed to improving the brand continuously and providing such women with comfortable clothing solutions. 

Nur Sufi